Since 1984, the Southern Oregon Visitors Association (SOVA) has been
introducing this world to millions of visitors. Today, as we celebrate
our 25th anniversary, hundreds of marketing partners in seven Southern
Oregon counties are dedicated to just one idea. To make sure you know
the wonders of Southern Oregon. And wonders never cease in our land. Our land begins with a colorful history that honors Oregon’s first
Gold Rush, the state’s first wineries, and our own trail to the Oregon
Territory, the Applegate Trail. Next, we add Mother Nature’s beauty and
world-renowned attractions. Discover Tony award-winning plays at the
Oregon Shakespeare Festival.
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See the amazing dark blue beauty of Crater
Lake. Try jetboating, rafting or fishing the famed
Rogue River. Explore the most accessible beaches in Oregon. And where
ever you go, you will fi nd real-world memories created by the people
you meet, not just by the scenery you’ll enjoy.
While no place in Oregon can match our choices, our biggest treasure
won’t be seen. You will feel it, as you begin to re-connect with family
and friends by sharing time together instead of sharing a text message.
We can’t think of a better reason to visit right now.
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